We feel that you can never have too much feedback, good or bad, about a product.  We work hard to get input from weekend warriors, guides, pros, and everyday enthusiasts.  We are currently the only fly fishing rod manufacturer to offer a true pro-model rod and actively seek the advice, ideas, and musings of other anglers who share our passion and drive.  This expanding team helps ensure that while we aren't reinventing the wheel, we're definitely building a better mousetrap.

Ultimately, we hope that you enjoy fishing with our gear and you keep going back for more... because shouldn't fishing be about having fun?​

Being out on the water is what makes it all worthwhile.  The idea of Rock River Rods was born from fishing in a variety of situations, talking to fellow anglers, and realizing that there had to be a way to deliver versatility and quality at a fair price.  Let's face it - price does matter, but with angling gear it seems like the gulf between what you pay for and what you get has grown considerably.  We're ready to change that.

We like to tinker.  Every item we offer has been extensively developed, tested, broken down,  and re-tested. We like to fish so it doesn't take much to get us out there to try a new rod or a modified reel.  Our products are designed to be used and enjoyed by all abilities - beginner to expert and they are tested exhaustively before they're put into production and brought to market.

Founded in 2009, Rock River Rods is a Vermont-based company that strives to deliver a quality product at reasonable prices.  Beginning with some improved-upon existing products and adding equipment we have developed, Rock River Rods is always looking for a way to deliver the best product and the best value.